According to Sam Altman (@sama) on Twitter, Jason Rugolo, founder of Iyo, had persistently sought investment or acquisition from OpenAI for his company. After OpenAI declined, Rugolo filed a lawsuit against OpenAI over the use of the name 'Iyo.' Altman described the lawsuit as 'silly, disappointing and wrong.' This case highlights the increasing importance of brand protection and trademark disputes in the rapidly growing AI industry, where company names and intellectual property are key business assets. As AI companies expand, legal challenges around branding are likely to become more common, impacting M&A strategies and industry collaboration (source: @sama on Twitter, June 24, 2025).